Lawrence & Taylor Website Redesign: A Clearer Journey for Customers
A website can still be working and still be ready for its next chapter. Businesses develop, customers expect clearer answers, and the ways people discover services keep changing. Our latest work for Lawrence & Taylor shows how an established website can be refreshed around those needs.
Lawrence & Taylor is an independent practice of Chartered Surveyors and Registered Valuers serving Sussex and Kent, with offices in Crowborough and Lewes. Building on our existing relationship supporting its website, we have completed a total redesign, improved the customer journey and carried out work on speed, SEO and readiness for AI-assisted search.
Before and after: a familiar business, a fresh presentation
The earlier homepage led with a large property photograph, an overlaid introduction and navigation to the firm's services. The redesign keeps that recognisable photography while giving the brand, service message and next steps a clearer hierarchy.
Before: the previous website
Archived screenshot of the previous homepage, retained in our project library.
After: the redesigned website
The redesigned homepage, captured in November 2026. A strong navy introduction, teal accents and clear typography establish the practice and its coverage before visitors explore the services.
A customer journey that starts with the visitor
People do not always arrive knowing the name of the professional service they need. The new homepage starts with their situation: buying a property, needing a valuation or arranging a rebuild assessment.
Selecting a situation reveals relevant information and a next step. We checked the valuation route, which introduces independent property valuations, probate and taxation valuations, and Help to Buy and shared ownership valuations, with links to discuss a valuation or read more.
This approach connects an initial question with useful service information and a quote enquiry. Local office details, client feedback and answers to common questions provide further context along the way.
Speed and mobile use belong in the redesign brief
The project included performance improvements alongside the visual redesign. Loading speed, responsive controls and layouts that remain stable are part of the visitor experience, particularly when someone is comparing firms on a phone.
For any refresh, we recommend reviewing image sizes, page weight, scripts and the time it takes to reach useful content. Google's Core Web Vitals cover loading, responsiveness and visual stability. They offer practical measures to review alongside the experience of using the site.
The before-and-after screenshots show the design change. They are not a speed benchmark: no percentage improvement or historical performance score is claimed here.
SEO and AI search: keep the foundations strong
Search increasingly includes AI-generated answers as well as traditional links. For a professional services website, it remains important to explain what the business does, where it works and how its expertise helps the visitor.
Google's guidance says the same foundational SEO practices apply to its AI search features. Helpful content, crawlable pages, clear internal links and accurate information matter. There is no special markup that guarantees an AI citation, and neither indexing nor inclusion is guaranteed.
For Lawrence & Taylor, the refresh brings service explanations, local coverage, helpful questions and clear enquiry routes into a more coherent presentation. The SEO and AI-search work forms part of making that information easier to discover and understand, rather than promising a particular ranking.
Other website changes worth reviewing
Design trends are useful when they make a website easier to use. A cleaner visual hierarchy, readable typography and generous spacing can help people find the main message. Mobile navigation should make the important services easy to reach, and contact options should remain obvious.
Accessibility also deserves attention: descriptive link labels, visible keyboard focus, sufficient contrast and properly labelled forms help a wider range of visitors. These should be checked during a redesign rather than treated as a finishing touch.
A refresh is also a good opportunity to update outdated services, remove broken links, clarify the next step and review what happens after someone sends an enquiry. Where analytics and consent allow, measuring those journeys gives the next round of improvements a useful starting point.
Does your existing website need a refresh?
You do not need to wait until a website stops working. If it no longer reflects your business, feels awkward on a phone, loads slowly or makes customers work too hard to find the right service, it is worth reviewing.
TW Web Design can assess your current website and agree a focused plan covering design, content, customer journeys, performance and search visibility. That may mean targeted improvements or a more complete redesign, depending on the business and the condition of the site.
Comments