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BPM Bathrooms: bringing website design, photography and client stories together

Writer: Roland Daniells
Roland Daniells
3 days ago
2 min read

Updated: 18 hours ago

BPM Bathrooms is a family-run bathroom and kitchen fitting business in Battersea, London. The business approached TW Web Design for a complete overhaul of three existing websites, alongside an SEO and Google Ads campaign. This project was originally featured in our portfolio on 10 January 2024.

The brief: a clearer presentation of an established business

A bathroom or kitchen is a considered purchase. Before making contact, a customer may want to understand the services available, see examples of the work and hear from people who have used the business. For this project, the existing website presence was ready for a redesign.

TW Web Design provided a sleek, modern website design and carried out photography, customer interviews and testimonial work. The brief therefore covered both the presentation of the business and the material that would help explain it to prospective customers.

Design and original photography in one project

Planning photographs alongside a website is useful because each page has a job to do. A service introduction, a project example and a page about the people behind a business may need different images. Considering the page structure and imagery together helps identify what needs to be photographed before a finished layout is waiting for content.

In the BPM Bathrooms project, photography formed part of the wider website work. The existing project record also includes customer interviews and testimonials, bringing the client's own customer evidence into the process.

What other local service businesses can learn

For a trade or home-improvement business, begin with the questions your prospective customers ask: what work do you undertake, which areas do you serve, what does your work look like and how does someone start a conversation? Useful project examples and accurately attributed client feedback can support those answers.

Choose evidence that reflects the services you actually offer. Explain your role in a project, obtain permission for photographs and testimonials, and keep the contact route straightforward. These are practical content decisions; they do not depend on filling a page with repeated town names.

Discussing your own redesign

An existing website can contain useful search history, working links, case studies and client feedback. Before replacing it, identify what should be retained and how the revised pages will fit together. Discuss any photography, copy and functionality requirements as part of the same brief.

TW Web Design works from Reigate with businesses in Dorking, Redhill and surrounding Surrey towns, as well as clients further afield. If your business needs a new website or a redesign, work directly with Roland to agree the scope and next steps.

Reviewed and updated 21 October 2026. The original publication date is retained.

 
 
 

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Clear steps. Agreed deliverables.

From first conversation to a website you can use.

Work directly with Roland Daniells in Reigate. We agree the work, responsibilities, costs and launch plan before development starts, with consultations and business visits by appointment.

  1. 01 / DISCOVER

    Understand your business

    Review your current website, customers, services, content and the enquiries you want to attract.

  2. 02 / AGREE

    Define the scope

    Your written proposal sets out pages, features, platform, content responsibilities, revisions, costs and timing.

  3. 03 / DESIGN

    Review the direction

    Shape the layout, copy and imagery around real customer questions. Review the design at agreed stages.

  4. 04 / BUILD & TEST

    Check the journey

    Build the agreed features and check navigation, links, forms and layouts on desktop, tablet and mobile.

  5. 05 / LAUNCH

    Hand over clearly

    Check the published site, agree the editing handover and confirm any ongoing maintenance separately.

The platform follows the brief.

Wix suits businesses that want visual editing and managed website tools. WordPress supports a flexible content-led website, with hosting, plugins and maintenance agreed around the setup.

Custom development can support business-specific workflows, databases and integrations. We assess API access, licensing and ongoing responsibilities before recommending a solution.

WordPress development · Bespoke websites and web apps

SEO work you can account for.

An SEO proposal identifies the pages to review and the deliverables that apply to your project:

  • Page titles, descriptions, headings and relevant service content.
  • Internal links, indexing checks and sitemap review.
  • Accurate local business information and enquiry routes.
  • A baseline, an agreed reporting schedule and a record of changes.

Ongoing SEO is scoped separately from a website build. Explore local SEO.

Measure the useful changes.

Where data is available, compare Search Console impressions, clicks and relevant queries over stated periods. Review enquiries alongside search traffic, rather than treating rankings as the only result.

For performance work, record the tested page, device, date and tool, then compare before and after. Core Web Vitals and PageSpeed tests can identify improvements; a lab score is not the same as real visitor performance.

Targets, access requirements and reporting frequency are agreed in the proposal. No ranking, traffic increase or perfect performance score is guaranteed.

Content and care after launch.

Agree who supplies copy, photographs, legal text and product information, and what editing handover is needed. Original photography and copywriting can be scoped alongside the website.

Confirm hosting, domains, subscriptions, renewals and ongoing support before you commit. Explore website maintenance or business photography.

Specific work. Real project examples.

BPM Bathrooms

The January 2024 project covered an overhaul of three existing websites, alongside photography, customer interviews and search marketing. It shows how website content and original imagery can be planned together.

Visit the client website ↗

Rogue’s Gallery Racing

The December 2021 project combined a relational database with a straightforward interface for horses, shares, videos, trainers and jockeys, including client-managed updates.

Visit the client website ↗

These examples describe the agreed work, not independently measured traffic or revenue gains. Read the full project stories in the portfolio below.

Discuss your project ↗

Know what you are comparing

A starting price. A clearly agreed scope.

The cards above describe three starting points. Your written proposal confirms exactly what is included, which optional features you have chosen and the total cost before work starts.

Package
Starting price
Published features
Starter
From £499
Core business presence: headline, enquiry button, optimised images, navigation, opt-in offer, testimonials, About, Contact and FAQ content.
Medium
From £699
Starter features plus a portfolio, blog and social media setup, with training and support defined in the proposal.
Max
From £999
Bespoke scope. Optional features can include an online store, galleries, newsletter signup, social feeds, portfolios, a blog or event bookings. The selected features and their costs are confirmed in the proposal.

Pages, revisions and timing

Page count, content volume, revision rounds, milestones and target launch date are confirmed in your written proposal. The starting price does not mean unlimited pages or revisions.

Copy and photography

The proposal states which content you supply and whether copywriting, editing or original photography is included. These services are available to scope alongside the website.

Fees, VAT and support

Hosting, domains, platform subscriptions, paid tools, payment-provider fees and ongoing support are identified where applicable. Your proposal confirms recurring costs, VAT treatment and the total payable; do not assume these are included in the starting price.

New features, additional pages and work outside the agreed brief are discussed and quoted before proceeding. Ask for a proposal if you need a complete price for your project.

Practical advice on websites, local SEO and business photography, plus stories from the TW Web Design project archive. Written for independent businesses in Reigate, Redhill, Dorking and across Surrey.