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  • Writer's pictureTW Web Design

What Content Should You Include on Your Local Business Website?

When it comes to creating a website for a local business, it’s important to include certain types of content to effectively reach and engage your target audience. Here are some key components to consider when building out your local website:

  1. Contact information: Make it easy for potential customers to get in touch with your business by including your physical address, phone number, and email address prominently on your website. You may also want to include a contact form for people to fill out if they have specific questions or need more information.

  2. Business hours: Let your visitors know when you are open for business by including your hours of operation on your website. This is especially important if your hours vary from day to day or season to season.

  3. Services or products: If you offer a variety of products or services, be sure to list them out on your website. Include detailed descriptions and, if possible, photos or videos to give visitors a better understanding of what you offer.

  4. Testimonials: Word-of-mouth is a powerful form of advertising, and online reviews and testimonials can have a big impact on a business’s reputation. Consider including a section on your website with quotes or reviews from satisfied customers.

  5. Photos: A picture is worth a thousand words, so be sure to include high-quality images on your website. These can be photos of your products, services, or team members, as well as images of your storefront or location.

  6. Location and directions: If you have a physical location that customers can visit, include a map and directions on your website to make it easy for people to find you.

  7. Special offers or promotions: If you have any special offers or promotions going on, be sure to highlight them on your website. This could be a sale, a coupon code, or a limited-time offer.

Including these types of content on your local website will help attract and engage potential customers, and ultimately drive more business to your door.

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